Alongside the usability features we have already listed, you should include short and precise content and ask for minimal information if the user needs to fill in a form. It’s also crucial that can quickly complete tasks on your website. Utilise site security features – this will also prevent hacking and website downtime.Ensure you’re using a reliable website host.If a page takes five or more seconds to load, the bounce rate can increase by over 90%.įortunately, there are many ways you can speed things up: With potential sales on the line, you need to ensure your website is fast. 39% of users will stop engaging with content if the loading time is too long or images won’t load. Users typically want information as quickly as possible, so a slow loading time can disrupt their journey. By designing them improperly, you risk making your website hard-to-use – leading to frustration and customers abandoning their purchases in favour of better websites!Ī common barrier cited when using websites is speed. Incorporating these features will make it much easier for users to visit the pages they need to complete their goals. Putting the most crucial information first on a page (attention spans are short!).A sensible linking structure between pages.A navigation menu that is easy to find, with pages listed in the right areas.Clear calls-to-action on every page that takes the user to the next step.This means providing a streamlined experience that makes logistical sense.Įxamples of features you should include for usability include: The aim of your website needs to make the customer journey and purchasing process as simple as possible, with limited barriers for the user. One of the best ways to perfect your UX is to avoid overcomplicating things. By creating an attractive design that reflects your ethos, you can make your website engaging for users, which will lead to a more enjoyable time. Your brand personality should impact the look and feel of your website. This provides a lasting first impression and gives context as they navigate your site. If you highlight who you are early on, users can quickly ascertain what to expect from your brand and whether it’s a fit for them. This leads to a great overall brand experience. You can also ensure consistency by incorporating your personality into your website, alongside your other channels and marketing materials. This reflects how you want to appear to the world and will dictate almost everything, including the imagery and colours you use, the content you include and the tone of voice you write in. If you want them to take a particular action, you need to craft your website to lead them with the appropriate structure and calls to action.īy paying attention to detail in this crucial planning stage, you can map out your website according to your customer journey with all the elements needed to perfect the experience.Īnother integral part of your website should be your brand personality. You also need to focus on what you want the customer to do on your website. Think about how they might come across your website (is it search, social media, referral, email or other?) and what tasks they will need to complete while there. While in the design stage, focus on all the touch-points a user may have and the needs they are pursuing. Only 1% of users say an e-commerce website meets their needs every time, so getting it right can exceed their expectations exceptionally. If you rush the process, it’s easy to forget to include things or make mistakes. If you want effective UX on your website, you must spend time planning it. With this inherent knowledge of your audience, you can build a website that caters to them precisely, enabling them to do exactly what they need without causing disruption. Remember to incorporate the various micro-moments the user may have – including the different wants they may have from your business at different times, depending on the broader context at play. You can then pinpoint the role of your website within the journey and the goals your user may need to fulfil. Creating buyer personas can help with this.Īn integral part of this will be mapping their customer journey, allowing you to determine what actions they will take and when. This includes utilising data and insight to gain a detailed picture of their lifestyles, pain points and objectives. To learn more about your target audience’s requirements, spend time researching. In order to tailor your website to the needs of your users, you must understand who it is that’s using it. We’ve listed them below to ensure you meet your customer expectations consistently. There are many factors to consider when designing a great user experience.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |